By Trisha Chawla
It’s got those ’90s overtones and a spirit ablaze that we love. And it’s for the feeble. The world’s colour authority, Pantone, has declared Viva Magenta, a dopamine-boosting concoction of pink and red as the colour of the season.
To channel the festive-meets-French girl hue into your beauty look, try a bold magenta lip like Lily Collins, a vivacious flush on the cheeks or a gilded metal eyeshadow for the wedding season. It’s also a no-brainer for a retina-burning manicure, and we mean this in all the right ways. Keep the focus on one feature for a larger-than-life impact.
Here are our top Viva Magenta beauty picks:
MAYBELLINE NEW YORK
Sensational Creamy Matte Lipstick in Mesmerizing Magenta
Paint your pout in the coolest colour of the year with a satin finish.
Eyeshadow Lumiere Red Sparkler
This gilded eyeshadow in vibrant magenta is the easiest way to get glam in one swipe.
9 to 5 Primer & Gloss Nail Ruby Rush
Because your first manicure of 2023 has Viva Magenta written all over it.
Lip & Cheek Tint Mermaid - 5 gm
Forget a rosy flush–it’s time for a vivacious magenta one that looks like the new natural.