4 Beauty Picks In Viva Magenta – 2023’s Colour Of The Year

By Trisha Chawla

It’s got those ’90s overtones and a spirit ablaze that we love. And it’s definitely not for the feeble. The world’s colour authority, Pantone, has declared Viva Magenta, a dopamine-boosting concoction of pink and red as the colour of the season.  

To channel the festive-meets-French girl hue into your beauty look, try a bold magenta lip like Lily Collins, a vivacious flush on the cheeks or a gilded metal eyeshadow for the wedding season. It’s also a no-brainer for a retina-burning manicure, and we mean this in all the right ways. Keep the focus on one feature for a larger-than-life impact. 

Here are our top Viva Magenta beauty picks:

MAYBELLINE NEW YORK 
Sensational Creamy Matte Lipstick in Mesmerizing Magenta 
Paint your pout in the coolest colour of the year with a satin finish.

MAKEUP STUDIO 
Eyeshadow Lumiere Red Sparkler 
This gilded eyeshadow in vibrant magenta is the easiest way to get glam in one swipe.

LAKME 
9 to 5 Primer & Gloss Nail Color Ruby Rush 
Because your first manicure of 2023 has Viva Magenta written all over it.

EARTH RHYTHM 
Lip & Cheek Tint Mermaid - 5 gm 
Forget a rosy flush–it’s time for a vivacious magenta one that looks like the new natural.