Why we can’t stop talking about skincare-infused makeup

Treat your skin to the best of both worlds with these superpowered hybrids 

Words by: Hasina Jeelani 

If Miley Cyrus can buy herself flowers, your beauty kit isn’t lying in wait for a white knight, either. The winds of revolution are sweeping through the beauty industry and makeup products are increasingly rubbing shoulders with powerhouse skin saviours. The resultant lovechild? A slew of foundations, lip colours, mascaras and more, injected with potent skin-loving ingredients. 

The Perfect Match 

Looking to clock in your skincare goals with your makeup routine? Say no more. A new generation of multi-taskers are infusing skincare actives directly into everyday makeup staples. Think foundations spiked with hyaluronic acid for lasting hydration through the day or tinted moisturisers that offer even-toned coverage.  

The benefits are easy to fall in love with. Clubbing multiple steps in your getting-ready routine with an SPF-imbued foundation? We’ll have some of that, why thank you. Beyond saving time and money, the rise of these multipurpose formulas points to an interest in skinimalism. Convoluted, multi-step routines are slowly but surely falling by the wayside. Instead, skincare savants are now looking to feed their skin nothing beyond what it absolutely needs.  

However, it helps to bear in mind that traditional makeup products aren’t the Creulla de Vil of this fairytale. Sure, cakey, full-coverage formulas can weigh your skin down. The blame doesn’t just lie with makeup but rather, how it’s worn—or to be precise, how it’s removed. You likely already know that sleeping in with remnants of improperly removed makeup is a beauty red flag. Now, consider that this makeup has been sitting on your skin in a cocktail of sweat, humidity, pollutants and other environmental aggressors all day—is it really any surprise that clogged pores and breakouts have been dropping by for tea? Fret not though, because this is where multi-tasking hybrids enter the chat, giving your skin an additional boost of fortification through prolonged hours of makeup.  

The Ingredient Checklist  

Optimise your makeup routine with hydrating agents like hyaluronic acid, squalene and shea butter to address dryness. Aloe vera, calendula and niacinamide serve as your best bet to soothe irritated skin. Elsewhere, long-wear lip colours and heavy-duty mattes are welcoming jojoba oil and vitamin E for an extra kick of moisture. 

Add To Cart

While hybrids can never erase the need for an effective skincare regimen, they serve as a helpful foil for maximising the potency of your makeup routine. Ready to get started? Here’s our handpicked curation: