By Hasina Khatib
In an ideal world, you would wake up every morning with healthy, calm skin that glows from within. However, the rigours of a fast-paced life and environmental aggressors can often conspire to deplete your skin’s hydration levels and lustre. Enter, stage serums, the good guys making sure your entire skincare routine works just a little harder in the quest for the glow of your dreams.
MEET THE PRO
DR JAMUNA PAI
Cosmetic Physician, author and founder of
Serums are the lynch pin that can make all the products in your regimen work more efficiently. When used after cleansing and toning, the lightweight formula of a serum can be absorbed deep within your skin to deliver active ingredients, before being sealed in by a moisturiser. Dr Jamuna Pai, founder of , explains, “Serums are topical products with a high concentration of active ingredients delivered in highly absorbable formulas. When used regularly, they help improve your skin texture, reduce pigmentation, reduce the appearance of pores, offer hydration and rejuvenate the skin from within.”
WE FOUND YOUR SKIN MATCH
As with all skincare, one size won’t fit all. When shopping for a serum, you must do quick scan of the label to find the active ingredients that are best aligned with your dry skin’s needs. Dr Pai’s top tip: Look for a formula laden with hyaluronic acid, a known saviour for dry skin that can hold thousand times its weight in water.