Want To Shop Local? Here’s Our Pick Of Trending Indie Makeup Brands You’ll Love


Want To Shop Local? Here’s Our Pick Of Trending Indie Makeup Brands You’ll Love

By Khanak Mehta


Gone are the days when you had to prepare a page-long beauty wish list and beg your relatives to bring back a bag of your favourite makeup from their trip abroad. Now we have a plethora of accessible options, and Indian homegrown brands make sure you have everything you need in your arsenal to recreate the latest looks.


If you’re confused about what you should cop and what you should drop, worry not! We dug out our top options for your next haul–yes, even if you’re choosing to shop cruelty-free, are looking at sustainable brands, or want to see your favourite influencers collaborate and create some magic. There’s something for everyone.


Here’s a complete breakdown of how you can recreate your go-to makeup look—from the first swatch of your primer to the last swipe of your lipstick—with products from Indian brands.


If you’re all about that base...



Infused with the goodness of turmeric, rosehip, seabuckthorn, and grapeseed, this facial oil acts as the perfect primer to prep your skin. Not only that, but it also does double duty, helping you fight blemishes and pigmentation. We know you love a product that does it all.



Follow it up with this versatile, buildable formula. It’s perfect for when you’re on the go and want to carry the bare minimum for a fresh, woke-up-like-this face.



Set it all in place with this powder foundation, which also protects your skin from the harmful rays of the sun.


Keep your eyes on...




The Disguise Cosmetics All Day Gel Kajal which never misses the mark with its high impact, jet-black finish. One stroke, and you’re good to go.

Want to take your look up a notch? The eyeshadow’s buttery-smooth texture and long-lasting formula, make it the perfect pick to play up your eyes.

Complete the look with a few swipes of this mascara, which can be used for both your brows and lashes. Who doesn’t love a multi-tasker?

Feeling cheeky?


We recommend the shade Eternal Flame, which is ideal for most skin tones – especially if you have warmer undertones. The formula is ultra-blendable and quite pigmented, so start off with a tiny bit and work your way up.



Oh, and don’t forget the glow! The powder is a great way to fake that healthy and lit-from-within glow, even if you’ve been working hard inside all week.


Lips don’t lie... 



If your lips are asking for some extra nourishment, give this lip butter a try. Made from natural ingredients that can be found in your kitchen, it helps repair skin and gives it long-lasting hydration.

Define, shape, and correct your lips with the Lakme Absolut 3D Lip Definer – we recommend the shade Salmon, a beautiful mauve with a creamy formula.

Finish it up with a swipe of the Tinge lipstick in Sahara. It keeps your lips hydrated, and the subtle shade is ideal to wear all day - it’ll take you straight from your desk to drinks.