5 Female-Owned Indian Beauty Brands To Love

By Khanak Mehta

With International Women’s Day coming up, we know you’re looking forward to thanking and spoiling all the incredible women in your life, including yourself. Well, there’s a way to not only bring a smile to their faces but also double your impact—here are five chart-topping women-owned Indian beauty brands to buy from and support.

Whether it’s makeup, skincare, or hair care, these female-owned brands are majorly changing the way we shop and raising the bar in the Indian beauty landscape. Scroll down and start shopping. 

Simply Nam 

We all love cute packaging and novel formulas, but there are times when you just want your makeup to be functional, dependable, and simply work. Simply Nam founder Namrata Soni is a celebrity makeup artist with over 20 years of experience in the industry who’s committed to making that happen. Consider pigmented, workable formulas and ultra-flattering tones designed with Indian skin, lifestyle, and climate in mind.

Fix My Curls 

Curls, curls, baby! Fix My Curls founder Anshita Mehrotra is the literal definition of, “Fine, I’ll fix it myself”. Noticing the lack of affordable and accessible curly-girl-friendly products in India as a curly-haired girl herself, she launched her brand in 2019 as the ultimate fix. The brand helps you curate your routine according to your curl type and environment, so you’ll never have a bad hair day again.

Dot & Key  

There’s nothing quite like getting the best of both worlds. Dot & Key’s co-founder, Anisha Agarwal Saraf, brought it to life with a nature-forward approach to their formulation that doesn’t compromise on the science. This means that cica will be found alongside niacinamide and retinol alongside watermelon in their product line. Don’t miss the shelfie-worthy packaging, too.

Ruby's Organics 

Ruby's Organics founder Rubeina Karachiwalla went where no woman had gone before and is now the powerhouse behind India's first organic makeup brand. Thoughtfully formulated with bio-actives and skin-loving ingredients, the makeup basically acts like an extension of your skincare routine. With this being a top beauty trend for 2023, it's about time you checked them out.

FAE Beauty 

With a brand name that quite literally stands for free and equal beauty, FAE Beauty founder Karishma Kewalramani firmly believes that beauty has no rules. The result is a marriage of cheeky shade names, brown-skin-friendly makeup and skincare formulas, and an authentic, genderless approach to beauty that we can't help but love.