By Khanak Mehta

Do you remember the last time you put on an eye cream or a serum? If you’re taking more than 30 seconds to answer, well – there's no judgement from our side. We get it. You probably classify eye cream as a product that people in their 40s and 50s use, but the reality is that using eye cream in your 30s is equally as important.

The skin surrounding your eyes is one of the most delicate on your body, and by the time you hit the big 3-0, it starts showing the early signs of ageing and sun damage. In your 40s, this translates into dullness and wrinkles. But the good news is that you can start preventing this now, with hydrating eye creams infused with baby amounts of retinol.

Here are some of our top picks to get you started.

THALGO

Silicium Marin Lifting Correcting Eye Cream

Rich in marine silicium, this formula from Australian spa skincare brand Thalgo is a triple threat that counters puffiness, dark circles, and wrinkles, too. Plus, the eye cream is natural, paraben-free, mineral oil-free, SLS-free, alcohol-free, and cruelty-free – so if you’re a clean beauty fan, pick this one up without a second thought.

THE BODY SHOP

Oils Of Life Eye Cream Gel

Are you someone who has tried innumerable eye creams, but always finds the formula to be too heavy and oily? Then this pick from The Body Shop is for you. Even though it is composed of three seed oils that work overtime to revitalise and repair your under-eye area, the gel formula makes it feel extremely lightweight on your skin.

SHISEIDO

Benefiance Wrinkle Smoothing Eye Cream

Got more than just a *few* premature wrinkles? With a promise to visibly correct signs of ageing in your under-eye area in just one week, this powerhouse from Shiseido is the eye cream for you. It targets six different types of eye wrinkles, right from crow's feet to stress wrinkles between the brows, making it a must-have in your skincare routine.

INNISFREE

Wrinkle Science Eye Cream

If you’re on the lookout for a do-it-all eye cream – right from hydration to anti-ageing – we’ve got just the pick for you. This formula from Korean beauty brand Innisfree delivers intense moisture while reducing the appearance of fine lines around your eye area and evening out your skin tone, too. We know you love a multi-tasker!

HAWKINS & BRIMBLE

Energising Eye Cream

Late nights making last-minute presentations or catching up on your favourite series can wreak havoc on your under-eye area – quite literally. Hawkins & Brimble’s soothing and restorative formula is the ultimate hangover cure for tired eyes. Made with natural ingredients like aloe vera and ginseng, it helps boost your skin’s defence against dryness and dullness.

The Eye Creams Every Man In His 30s Needs