Ever wondered about the hype behind Minimalist? If you’re a lover of simple, yet effective formulations then we can safely say, you’ll love this brand. With clean, ingredients-focused formulas and effective results, Minimalist has made its name in the world of skincare for all the right things. Try their famous peptide serum to boost skin elasticity, or bank on their Oat Sepicalm moisturisers to solve those dry patches that plague you during winter. Their product range also tackles issues like hyperpigmentation with their 2% Alpha Arbutin serum and anti-ageing with their retinol formulations.