#WomenOwned brand to love: Ruby's Organics 💄 Founder Rubeina Karachiwalla went where no woman had gone before and is now the powerhouse behind India's first organic makeup brand. Thoughtfully formulated with bio-actives and skin-loving ingredients, the makeup basically acts like an extension of your skincare routine. With this being a top beauty trend for 2023, it's about time you checked them out.