This Diwali overcome the 10 sins of beauty. Are you guilty of skipping primers before your makeup? We get it, darling, you’re not alone. But primers actually make a huge difference. The tacky base of the primer holds your makeup in place making it last longer. It minimizes pores making your skin feel smoother, adds glow to your skin and hydrates your skin for a flawless base. Basically, it makes your skin a smooth canvas. So, from now on, say yes to primers and leave this beauty sin of yours behind.