Lavender is having a huge moment in 2023 and we think we should all cash in on it! If you want your college look to be easy to achieve, yet edgy- this is it. While lavender may seem like a difficult shade at first, don’t be afraid to go crazy with it. Try shimmery shades of lavender for your eyes to give you a touch of soft summer glam, forget precise liners and have fun with your fingers by going for buildable eyeshadows. Dab onto your eyelids and you’re good to go. Pair it up with glossy lips to add more oomph.