We’re committed to taking the guesswork out of your skincare routine. Here’s how you can make the most of an eye mask. Step 1: Cleanse your face before applying the eye mask Step 2: Place the mask under your eyes with the narrow side facing inward and the wider side outward Step 3: Gently dab it to let your skin absorb the serum more efficiently and take it off after 15 minutes. PS: Massage the remaining serum into your skin to make the most of it.