I have tried many lipstick brands and types, and rarely have I found a lipstick that is ultra pigmented, comfortable to wear, and lasts more than 8-10 hours even when I am eating or drinking. And nothing comes close to the Maybelline NewYork Super Stay Matte Ink in that department. The range of shades is amazing and they go with Indian skin tones too. It has become a go to lipstick for me for any and every occasion. You must give it a shot.