In the spotlight: Maybelline New York’s Super Stay Vinyl Ink Liquid Lipstick. Is it glossy? Is it matte? Well, it’s the best of both. This groundbreaking texture goes on super smooth, has a vinyl-like shine and fades into a matte stain over time. Plus, no reapplication because it lasts for 12 hours! Try the shade lippy for red, saucy for pink or witty for a brown neutral–you’ll find a favourite that’s yours to keep.