This Diwali overcome the 10 sins of beauty. Focus on your hair health and make hair mask a non-negotiable part of your weekly regimen. It might seem like using conditioners gets the job done but, they act differently than hair masks that go deeper than conditioners. Masks deeply hydrate making hair more manageable and glossier—think of it like a short spa sesh to recharge your hair. Who doesn’t like that? So, if your hair feels a little bit dry, dull, or rough, it is a good time to start indulge in those extra 15 minutes of masking. Take a look at our handpicked selection of deeply conditioning hair masks: