The texture of Faces Canada Ultime Pro HD Intense Matte Lips + Primer is so smooth and luxurious, gliding effortlessly onto my lips. Once it sets, it stays put all day without budging! Not only is it transfer-proof and smudge-proof, but it's also completely waterproof! Rain or shine, I know my lip color won't fade or run, giving me the confidence to take on the day without any touch-ups. This deep, rich mulberry hue is perfect for adding a touch of sophistication to any look. Mulberry Magic is a must-have for every lipstick lover out there! With its incredible formula, long-lasting power, and nourishing properties, it is simply breathtaking.