Whenever I look for lipsticks online, I ask a couple of questions to myself to make sure I am on the right track. 1) Is it 100% vegan and cruelty-free? 2) Is it highly pigmented? 3) Is it suitable for me? Luckily, Plum’s Matterrific Lipstick ticks all the boxes. Its creamy and non-drying formula is suitable for my skin type and the highly pigmented colour makes my lips look plump and luscious. Do you guys like this look? Let me know in the comments.