Ever wondered about the hype behind your ride and die cosmetic brand Maybeline New York? Founded in New York, the brand believes in making you look and feel ready for whatever the world has to offer; like a true New Yorker’s spirit. From their #Iconic colossal mascaras to their Fit Me range, Maybeline New York offers you a vast collection of makeup products that deliver nothing but the best formulas. If you also believe in taking the world by a storm, then Maybelline is the John Watson to your Sherlock Holmes. Shop our Maybelline New York’s bestsellers: