The creamy matte texture of Faces Canada Ultime Pro HD Intense Matte Lips + Primer glides on like silk, providing even coverage without any smudging or transfers. I can wear Nearly Nude all day long, and it still looks fresh and fabulous! And here's the best part – it's completely waterproof too! I don't have to worry about my lip colour fading or running, no matter what the day throws at me. It's perfect for the girl on the go! But what truly sets this lipstick apart is the inclusion of Jojoba oil! My lips feel incredibly soft and moisturized, even with the matte finish. Nearly Nude keeps my lips healthy and happy, and I can't get enough of it! This subtle, natural nude hue is perfect for everyday wear. it is a subtle shade that's easy to wear all day long