The key to unlock your beauty dreams is here

We were born to shake up your makeup, get you obsessed with skincare and turn your good hair days into great ones. No, we can’t read minds, but our tech-led shopping experience that gives you personalised suggestions is the closest thing

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We’ve got History with beauty

It all started with Simone Tata’s vision to create an Indian beauty brand. In the 1950s, she launched Lakmé, a brand that continues to win the hearts of women even today. The Tata Group extends the philosophy of building winning beauty brands to you through TATA CLiQ Palette, where we bring you authentic beauty products and brands that you can trust

The Tata CLiQ Palette Code

Be the Coolest Person in the room

We have our eye on the latest global trends to make sure you’re always on point. And you can bet we’re loading up on blue light protection creams for our late-night research binge.

It’s not me, It’s You

And we mean it in the best way possible. We understand your unique needs so think of us as your ‘experts on speed dial’ who will build custom routines just for you

Channel Big Beauty Energy

And come share your passion with the coolest creative minds, influencers and experts in the biz. Think of it like a 24x7 party with the beauty-obsessed community

No Trust issues here

We bring you beauty brands that are certified authentic–so the only falsies you will need to worry about are your lashes. Talk about real beauty!